It is an excellent source of traffic. Here you can get many links, all having in itself but only a small link power. Yet it is possible to find with the help of the integration of sharing buttons of social networks more widely. Therefore, it is probably never a bad idea to optimize a site for social media. The Social Media Optimization (SMO) to be limited primarily to their own website and the only one so the direct impact on the social media, as a traffic source, is the content of the website.
If you created content that is interesting for the user, new and worthy of recommendation, some of them will involve sharing. Here, it is also very clear on the industry and the target group, because not all content – and they are still as good – are also essential to share on social networks. A dedicated Facebook page for example, might include an opportunity actively disseminate the contents of your website.
However, this should not be taken lightly, the social media marketing can be expensive and even here it is only once to generate good and interesting content to uphold the activity on the site, the only way content is distributed. This can be very costly and may just this one should really ask the question of the benefits. If you implement it, however well, cannot only use the social networks as an excellent source of traffic but will also strengthen the bond of the users and customers. So it is not only a pure traffic increase but clearly also to marketing and brand building, just not in the real world as in the section of the shortcuts, and just in the virtual world of the social web.
Overall, all of these traffic sources work through links. In addition, high quality links that increase the quality of traffic are dependent on the quality and value of the site. Also become clear is how connected the various traffic sources. The mechanisms are often just similar. Nevertheless, it can be just a few blocks to use all these channels in full to increase traffic.
Therefore, it is to create absolutely useful and necessary a target group analysis for your own website, before taking such measures. The only way to assess the costs and benefits optimally. In any case, one should try, if not all, like this there to associate multiple traffic sources. Measures for link building can open up as various traffic sources.