Traffic sources for websites – Links from other websites and (Online) advertising

Links from other websites

Who does not know the exact URL of a site that is a link to it? There is in each of the mentioned traffic sources at the end of a link on the user access to the site. As just mentioned links should be viewed as recommendations, as road signs that indicate one way through the Internet. Therefore, links are also still an important ranking criterion of the search engines represent.

But if you links of sites considered as a traffic source you have to disconnect from the SEO point of view a little, and just as the links to see what they are recommendations. Left as traffic source also depend on how it is with the quantity and quality of traffic to the linked website.

Manages to be linked to it, it is also possible to derive something from the stream of visitors to its site. Again, this is also the content of your website crucial because only a good and interesting content to get links from sites with greater voluntary Link Power. The SEO effects of which are first irrelevant, because it is all just about the traffic, but also shows how closely related the different traffic.

(Online) advertising

What are online advertisements? Online advertisements produced are nothing more than paid links. Advertising has the advantage of achieving relatively fast results. With services such as Adwords, the ads can also narrow down quite precisely on specific target groups or interests. Therefore, you can achieve similar effects as in the search engine optimization, but in a much shorter time.

In addition, with targeted advertising switched traffic may reach streams that were not specifically looking, but their interest has to be created first? For that, online advertising is very expensive in the long run, raises the question, whether organic search results in the medium term are not trusted as purchased.

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Traffic sources for websites – Social Media

It is an excellent source of traffic. Here you can get many links, all having in itself but only a small link power. Yet it is possible to find with the help of the integration of sharing buttons of social networks more widely. Therefore, it is probably never a bad idea to optimize a site for social media. The Social Media Optimization (SMO) to be limited primarily to their own website and the only one so the direct impact on the social media, as a traffic source, is the content of the website.

If you created content that is interesting for the user, new and worthy of recommendation, some of them will involve sharing. Here, it is also very clear on the industry and the target group, because not all content – and they are still as good – are also essential to share on social networks. A dedicated Facebook page for example, might include an opportunity actively disseminate the contents of your website.

However, this should not be taken lightly, the social media marketing can be expensive and even here it is only once to generate good and interesting content to uphold the activity on the site, the only way content is distributed. This can be very costly and may just this one should really ask the question of the benefits. If you implement it, however well, cannot only use the social networks as an excellent source of traffic but will also strengthen the bond of the users and customers. So it is not only a pure traffic increase but clearly also to marketing and brand building, just not in the real world as in the section of the shortcuts, and just in the virtual world of the social web.

Social Media

Overall, all of these traffic sources work through links. In addition, high quality links that increase the quality of traffic are dependent on the quality and value of the site. Also become clear is how connected the various traffic sources. The mechanisms are often just similar. Nevertheless, it can be just a few blocks to use all these channels in full to increase traffic.

Therefore, it is to create absolutely useful and necessary a target group analysis for your own website, before taking such measures. The only way to assess the costs and benefits optimally. In any case, one should try, if not all, like this there to associate multiple traffic sources. Measures for link building can open up as various traffic sources.

Traffic sources for websites – Shortcuts

To increase quantity and quality of traffic to a website – it is all in search engine optimization. The quality of course means that users stuck behind the traffic, have a (special) interest in the content and offers. The search engine optimization makes use of different methods to the search engine users, who have expressed an interest by defining a set of keywords to direct, to the respective website. What is the quality of the so-won traffic is actually then, however, depends not only on the number of users, but on a lot, more of the website’s content. That is also the reason why, for example, Google likes to emphasize the benefit of a website is to provide users.

Search engines are in the end only one of several possible sources of traffic for websites. The trend is likely the quality of the traffic that comes from search engines, to be relatively good because the users are even looking for something and are thus, for example, a purchase intention, or at least an interest exists.

There is five different traffic sources:

• Shortcuts
• Links from other sites
• (Online) advertising
• Social Media
• Search engines

All these channels deserve attention.


A high number of direct calls are certainly a type predicate for a website. When user enters the URL itself in the browser address line, which speaks first for a high brand awareness of the site and on the other for an intuitive and easy to remember (from the brand or product names existing) URL.

Improvements can be here only a priority reach through traditional advertising and marketing campaigns to increase brand awareness and promote the visibility of the website. However, of course, it comes not only for links from email newsletters, but also private emails or Messenger. All this can improve attendance to your site and bring its contents to the attention of more people.

Therefore, it immediately have an effect on your business. You will enjoy good traffic to your site and thus, more money earned.